Spartan543:

There is a lack of originality these days.

If it says "Mario", people buy it.

If it says "Halo", people buy it.

If it says "Universe at War", a great game, but with no big name behind it.Noob look at universe at War and says:

"ZOMG why didnt tey just make an0th3r Hal0 game. these game makers are such n00bs!!!!!!!111111oneoneone"

Now you see why Halo Wars will sell well?

what a sad truth... may the gaming gods spare their souls.